Sustainability of Management and Marketing- myassignmenthelp

Question: Discuss about theSustainability of Management and Marketing for Consumers. Answer: Introduction Marketing and advertising has been considered as an integral approach which aids and assists the business corporation in the attainment and accomplishment of business growth and sustainability. The brand equity is one of the empirical asset of the organization and should be done with efficiency and effectiveness (Armstrong et al., 2015). This will also enable the entity in the attainment of the pre-determined goals and targets. A professional managerial system should be managed and maintained so as to support the corporations functionalities and operations and also execution of the same. All the operations and systems will lead the organization to survive and sustain in the competitive environment. A position of competitive advantage will also be attained which is very essential and will be proven beneficial for the entity. The major focus has been given to the functionalities and practices which are applied and implemented for marketing the goods and services to the targeted consume rs. Moreover, on the basis of the research conducted by the author it has also been analyzed that the concept of marketing management is concerned with the planning, implementing, and controlling of the programs which will offer the consumers a high level of satisfaction. Further, it has also described that the mentioned functionalities are developed in a manner which aids in creation of desired exchanges with the target markets. The main objective is accomplishment of the organizational goals and targets (Barea, 2015). The below executed scenario has been analyzed and concentrated on the management of the marketing and the linked operations which are carried out in the organizational structure of CSL and further the report has comprises of the description of the practices and approaches which are adopted by the organization. Company Background CSL is a multinational corporation which has been operating the business activities in global specialty of bio-therapeutics (CSL 2017). The entity is also involved in offering innovative biotherapies which saves lives and leads the service users to live a healthy and safe life. Moreover, these biotherapies prevent the users from life-threatening medical conditions all these are considered as the key business practices which are conducted by CSL. CSL is a multinational brand name which has been operating the business in the economies like Australia, Germany, Switzerland, United Kingdom and U.S. These are the regions in which the business entity has been offering the major facilities to the services users. The primary activities of the entity comprise of preventing and curing patients with the help of the medications and therapies. Whereas the secondary functionalities and operations comprises of the safeguarding the environment through restoring water, soil and natural resources at ch eap prices. Being a public body in the past the business entity has been following the same policies, rules, and set of norms (CSL 2017). This has been aiding the business entity in attaining and sustaining a competitive advantage in the global business environment due to the governmental considerations and standards are set of ethical policies which are considered as relevant in fulfilling the requirements of the external aspects of external environment that are political, legal and the economic. These functionalities will aid and will promote the business corporation towards the success and growth. As the business organization has been concerned with the operations which are linked and operated as per the standards and rules similar to a public body and hence the prices of the products are quite reasonable. Moreover, the entity is also concerned with the societal and technological concepts and which are also considered as the biggest strengths of the organization (CSL 2017). Apart from CSL, Ba xter and Grifols are two multinational brand names which are also considered as the major rivals and also share the market in the Australian pharmaceutical industry. Planning The concept of strategic planning has been considered as a crucial methodology as it aids the business entity in organizing the operations in an appropriate manner and in accordance with the international market (Bueno, Merino and Murcia, 2016). On the basis of the conducted analysis it has been observed that the business entity has adopted varied range of strategies which aids in attaining the determined objectives and sustaining in the global markets. Apart from this, one of the significant operation iis following the code of conducts and the obligatory requirements and which will enable the business organization to offer qualitative products to the target consumers. By following all these operations and practices the business entity will be leading and gaining adequate benefits in the competitive business environment and a sustained position of competitive advantage over the rivals (Clarysse et al., 2014). The below described are some of the ethics and the values: Innovation: Making adaption of innovative techniques has been considered as the base of the operations and the execution of the practices. This tends the business organization in bringing an enhancement to the organizational performance and productivity. Enhanced performance: Regular and timely updating is done in the operational processes and methodologies so as to enhance the quality of performance and offer and serve the patients with qualitative services. Integrity: This feature has been adopted by the business entity so as to serve the service users and the society with a set of qualitative products and services. This will also aid the business corporation in developing trust among the consumers which will also bring an increase in the level of brand loyalty. Team Work: This approach can be utilized by CSL in which the entity will be focusing on the team work and sense of co-ordination (Grajales III et al., 2014). The team work activities and practices will be aiding the business entity in the accomplishment and attainment of the organizational goals and objectives and that to with greater efficiency and effectiveness. The mission and vision of the business firm will set a distinct image in the global market. The organization makes use of the natural resources and environmental friendly processes are utilized for producing the medicines (Lainez et al., 2017). Moreover, the business entity also has been making use of eco-friendly materials for packaging which has developed a distinct position of the brand in the society. By making adaption of this approach the business entity ha focused on the environmental and societal aspects (Pagell and Shevchenko, 2014). These strategies have been proven very much beneficial for the firm as it aids in attaining and sustaining competitive advantage in the international markets. For instance, attainment of the highest level of satisfaction by offering the best quality of products and services has been considered as the primary goal of the business corporation (Quintana-Garca and Benavides-Velasco, 2016). For making the consumers experience best, the enterprise strives for offering the adequate qualitative and effective medicines and other health related services. Human resource management Human resource is the most valuable asset of the business entity and management of the same is the most crucial concept and which should be executed with an effectiveness and efficiency. An appropriate management of human resource will lead the entity to accomplish and attainment of the targets and goals. Management of the workforce should be done with adequate amount of integrity. HR managers are held responsible for making all this happen (Schaltegger and Burritt, 2014). Adoption of appropriate strategies and approaches should be done so as to develop an efficient management of human resource. Proper management of human resource will lead in offering a high level of productivity. The workforce will be more dedicated and motivated and which will be aiding the business entity in attaining organizational goals and targets. The firm will also be benefited by gaining a competitive advantage over the rivals. The enhanced productivity and quality of services will bring an increase in the market share and also the brand name will be positively gaining a position in the global market. Moreover, the business entity can develop a separate team which will be made involved in the operations of research and development (Short, Toffel and Hugill, 2016). This research and development involves innovation of new technologies and formulas which will be used in the manufacturing of medications etc. This team will also be working for enhancing the quality and the effectiveness of the existing medicines and associated facilities within the organization. Further, adoption of some approaches for developing a sense of cooperation and mutual understanding in teams has been done. Cooperation will tend the teams to serve with better adnd advanced outcomes. This will also bring developments in the skills and capabilities of the individuals within the teams. Leadership CSL has been considered as a leadership group and has moulded the business functions and operations in such a manner that they have enabled themselves in the attainment of the desired goals and the targets (Strand, 2014). This strategy has presented them as a distinct entity and also sets apart from the competitors in the business environment. As the business firm is considered as a global leadership group and this has made them in developing directions which will lead and guide them to attain their objectives. Moreover, the standards are also standards built up by them which are proven effective enough in the accomplishment of the pre-determined targets. A democratic leadership style has been adopted within the business organization for the execution of the operations and functionalities (Tseng, Lim and Wong, 2015). This leadership style has brought up an increase in the involvement of the employees in the managerial operations and decision-making process. This approach has also inc reased the productivity and performance level of the employees as they feel their importance and which increases their dedication and leads to serve better and increased productivity. There should be a balance between both the aspects i.e. requirements of the organization as well that of the employees. By maintaining a balance between both the requirements the entity will be able to attain sustainable position in the competitive businesss environment. Controlling value chain and technology The methodology or the system within the business organization which is utilized for supplying the products and services to the potential consumers can be termed as the system of value chain. In case of CSL it is of very much significance for the entity to have a timely and regular supply of medications and other medical facilities and for the same adoption of an effective supply chain system is to be done. Moreover, technology also plays an integral part in the business organization. As the entity is involved in operating and offering medical services to patients and which involves number of processes and functionalities which are automated. Number of patients is operated by making use of modern systems and equipment (Witcomb 2015). For instance, the therapeutic products is the latest advancement which has been innovated by the entity for curing and preventing the patients. Future managerial strategies The below presented are the approaches and the mechanisms which can be adopted and by concentrating on the same should be done so as to initiate effectiveness in the functionalities: Product strategy: CSL has been offering the medications and associated services which are utilized for preventing and curing the patients from the diseases or illness they are suffering from. The key purpose behind offering the services and medications is to offer the service users with a healthy life. The below mentioned are some of the key products and services offered by CSL: Antivenom Vaccines Other diagnostic products Plasma therapies Focus should also be diverted on the packaging and labeling. The packages should be clear with the details of the products so as to facilitate the consumers. Pricing strategy: Offering various discounted schemes can be considered as an effective approach which can be utilized by the business entity for attaining competitive advantage. This pricing strategy can be termed as competitive pricing strategy which aids the firm in bringing prices of products low in comparison to the rivals. Promotional strategy: Increasing and developing awareness about the products and services is the key function of a promotional strategy. CSL should make adoption of some contemporary promotional strategies. This will aid the entity by bringing an enhancement in making the products available for the potential consumers. Conclusion After summing up the above executed analysis it has been analyzed that CSL is a business entity which offers medical services and associated products the required people which aids in leading a safe and healthy life. The above report has been made focused on the practices and operations which are being executed for sustaining in the competitive business environment. Recommendations A reasonable pricing scheme should be developed for delivering the products. The physical existence or the location should be mostly made available in the areas which are easily accessible for timely availability of the medications. Environmental friendly resources for manufacturing products and eco-friendly packaging materials for packaging the products should be sued. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015, Marketing: an introduction, Pearson Education. 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